The favorite icon is a small but very important component of every custom Web site that we develop.

The favorite icon is a miniaturized version of your logo that appear on the Web browser to the left of the address bar when someone is viewing your Web site.

It also appears next to your Web site's description on the favorites list when someone bookmarks your Web site.

It also becomes the clickable icon when someone places a shortcut to your Web site on their phone or tablet's desktop.

Your site's favorite icon becomes an integral part of your firm's online identity, and consequently, your brand identity.

Achieving the delicate balance between meaningful content and visual stimuli might be the difference between a prospective client contacting you or moving on.

Photos, slideshows, videos, and animation add to the visual appeal of your Web site. They are also crucial ingredients for capturing the attention of your site's visitors, holding their attention, and motivating them to contact you to retain your services.

Who wants to read pages and pages of text or sift through static and lifeless Web pages to find what they want? Do you? A picture is worth a thousand words. Motion creates emotion!

Our design and marketing specialists balance the use of photos, slideshows, video, and animation in developing your Web site to ensure that it exudes the ideal level of energy and vitality.

First class Web sites have an expertly written and easy-to-read policy articulating Terms of Use.

A similarly well-written Privacy Policy will assure visitors that you will not misuse their personal information.

An accurate copyright notice protects your intellectual property (and brand image) from abuse.

We take care of all of these things for you.

You MUST have a domain name that presents your firm in the best way possible.

We will work with you to choose the best possible .com for you.

Whether it be MeyersAccounting.com or Best-Accountants-Tampa.com, you will have a domain name that presents your firm in the best way possible and helps you build the brand image that you desire.

Our expert writers will compose content for your site which motivates the reader to retain your firm's services.

The content will focus on your firm's area(s) of practice, your strengths, your experience, what you can do to help the prospective, and why they need to get you on their side.

It will be presented in layman's terms, in a way that sets the prospective client's mind at ease and makes them feel comfortable taking the next step and contacting you for an appointment.

Your logo and Web site masthead are critical components of your branding strategy.

We will create a new logo for your site, or use your existing logo and incorporate it into an attractive masthead that appears on the top of every page of your site.

This is the first thing that every visitor sees when they arrive on your Web site.

It will make a positive impression.

Projecting a polished, professional, and unique image onto the World Wide Web is essential.

Ever been to a one of those cookie-cutter Web sites with canned content and cheap clip art that you've seen a thousand times before?

Were you impressed?

Well then, you shouldn't be surprised to learn that your prospective clients will NOT be impressed if they see that sort of thing on your Web site.

We will create custom graphics for your Web site.

We will utilize aesthetically pleasing and consistent color themes throughout your Web site.

We will help you project a classy and professional image onto the World Wide Web.

We will help you build a brand that you can be proud of.

A good Web site is easy to navigate.

A great Web site is a pleasure to navigate, EFFORTLESSLY.

We will build you a GREAT Web site!

Less isn't really more.

Providing good, solid information and rich content is something people appreciate. But it must be presented properly. People must be able to find their way around and NAVIGATE thru the material you are presenting.

That's where we come in. Our expert marketers, designers, and Web site layout specialists work hand-in-hand to put everything together in the best possible fashion. No one will ever leave your Web site confused.

With more and more people using a variety of mobile devices to access the Web, your site MUST be compatible with all of them, or you will lose business.

People aren't just using mobile devices surf the Internet, they are conducting business -- and being productive -- on the go.

Your Web site -- and your Web presence as a whole -- must be compatible, or your prospective clients will simply go elsewhere.

We take affirmative steps to ensure that your Web site is fully compatible with all mobile devices including smart phones (like Blackberry, Android, and iPhone) and tablets (like Kindle, iPad, and Windows Mobile).

Our expertise in this area ensures that people will not have to go through the hassle of downloading a special app just to be able to access your Web content.

You'd be surprised how many different Web browsers people use and how many sites are incompatible with them.

Some people like Google Chrome, some use Mozilla Firefox, some use Opera or Safari, while still others are loyal to Microsoft's Internet Explorer.

And those are just the most popular browsers for desktop computer users. Mobile devices have their own browsers.

We build your site so that ALL people using EVERY popular browser will be able to access every part of your Web site, now and in the future.

The purpose of your Web site is to motivate a visitor to retain your services.

For people in need of a professional with your expertise now, that means they want to contact you NOW.

But what if they're surfing the Web late at night, outside of normal business hours?

The contact forms we place on your Web site allow the prospective client to enter and submit their contact information, which is then transmitted to you or your assistant via email. Email auto-responders we set up on our server generate an immediate reply with a customized message. This assures the prospective client that their info has been transmitted, and apprises them as to when they can expect a personal reply from someone at your firm.

High quality Web sites have integrated databases to permit storage and retrieval of information safely and securely.

In addition to being sent to you via email, contact information submitted by your prospective clients through your Web site is saved in the database on our secure server.

This information is backed up regularly.

So if your computer crashes and dies, your prospective clients' contact info is still safe and secure.

Email is so much more than a mere tool for communicating.

Email is an important part of branding.

MyName@MyFirm.com projects a much more professional image than AccountantBob1587469875@aol.com.

We will set up an email address for you and everyone at your firm with your .com. MyName@MyFirm.com, MyPartner@MyFirm.com, MyAssociate@MyFirm.com, MyAssistant@MyFirm.com, etc.

A downloadable brochure is a valuable tool to help you maximize the number of new clients you acquire because of your Web site.

Allowing visitors to download a small, printable brochure that highlights the services you provide and contains pertinent info about your firm including address, phone number, and areas of practice is something that people really appreciate.

We create the brochure and facilitate the technology behind the download for you.

Optionally, you may choose to require that people submit their email address before downloading the brochure. This sets in motion a series of automatic email replies which can help you extend the number of new clients you acquire because of your Web site.

An extremely valuable Web site feature which helps you acquire new clients.

Allowing prospective clients to read brief testimonials from satisfied clients is nice touch which will also help you maximize the number of new clients you acquire because of your Web site.

This feature adds rich content to your site and increases your firm's image.

We will collect the testimonials, edit them for you, and organize them for presentation on your Web site.

An important Web site feature, whether you have a one-person firm or a much larger one.

Hiring a professional to handle certain matters can be a personal and painstaking task for many people.

A brief, well-written bio with photo helps to humanize the initial connection and cause the prospective client to look forward to taking the next step to retain your services.

We know exactly how to write a winning bio for your site.

Track the results from your enhanced Web presence.

Knowing where your traffic is coming from and what kind of traffic you're converting into clients is valuable information.

We can use this data analyze and understand the traffic patterns and use of your Web site.

This enables us to help you improve the return on investment that you are getting from your Web presence by recommending appropriate changes.

Your Web site will be fully compatible with all popular browsers, platforms, and devices.

Your Web site will be fully compatible with all popular computer operating systems including Windows (IBM compatible systems), Apple/MacIntosh (iOs systems), Linux, and Unix.

Your Web site will be fully compatible with all popular Web browsers including Google Chrome, Mozilla Firefox, Microsoft Internet Explorer, Opera, Safari, and legacy browsers like Netscape Navigator, AOL Explorer, Sea Monkey, Camino, Amaya, and Maxthon.

Your Web site will be fully compatible with all popular mobile devices including iPhone, Windows Phone, Android, Blackberry, iPad, Kindle, Android Tablets.

Job #1 is making sure people can find YOUR site when they need a local professional with your expertise. That's exactly what SEO accomplishes.

Search Engine Optimization (SEO), is a combination of Web design and marketing techniques. The goal is to take full advantage of the organic (free) listings that major search engines like Google, Yahoo, and Bing provide to all Web sites.

Since people rely on search engines to find what they need, achieving maximum visibility for your Web site is critical.

Some SEO work (like Keyword placement, XML and HTML Site Map creation, and Meta Tag design) is done while designing your Web site. Additional techniques are employed during the marketing phase. We do NOT use banned techniques or shortcuts designed to trick the search engines. Rest assured, we will optimize your site properly.

Careful placement of keywords throughout your site ensures that people can find your site.

Our experts carefully place keywords and keyword combinations throughout the content of your Web site, as well as in the tags of your Web site. This is essential to ensuring that people can find your site.

This does NOT consist of merely listing keywords on your site, nor does it include repeating keywords over and over again. Those techniques are known as "keyword spamming" and are banned by all major search engines including Google, Yahoo, and Bing. Our experts do NOT employ ANY banned techniques, ever.

Carefully constructed XML and HTML Site Maps are critical to ensuring that people can find your site.

Our experts carefully construct XML and HTML Site Maps in compliance with established guidelines and protocols, including those practiced by top search engines like Google, Yahoo, and Bing.

Our carefully constructed XML and HTML Site Maps ensure that both humans and search engine bots (spiders/crawlers) can navigate your site effectively. You can rest assured knowing that the search engines will index and list your site properly, and that people will be able to find what they are looking for quickly on your site.

Note: Our experts do NOT employ ANY banned techniques, ever.

Meta Tags are the way you communicate to major search engines how you want your Web site listed.

Meta Tags are embedded in the source code of your Web site. Our experts carefully program these Meta Tags in compliance with established guidelines and protocols, including those practiced by top search engines like Google, Yahoo, and Bing.

Our expertise ensures that your Web site -- and ALL of the pages in your Web site -- will be listed properly in all major search engines like Google, Yahoo, and Bing.

Note: Our experts do NOT employ ANY banned techniques, ever.

Offering newsletter signup is an effective way to capture a visitor's contact info.

All quality Web sites offer email newsletter signup for one reason: it is an effective marketing tool. People are not responsive to junk mail they get from the post office like they once were, but everyone uses email.

Sending out regular email newsletters to people who have subscribed is a very important component in maximizing the overall effectiveness of your Web site as a tool to help you to acquire new clients.

We're not talking about spam. People will NOT react well to spam, but people will respond favorably to email that interests them once they have requested it.

Integrating your Web site with social media sites like Facebook and Twitter will serve you well.

For example, when a visitor "likes" your Web site on Facebook, everyone on that person's Facebook friend list will see it. That means free advertising for you.

If you are active (professionally) on Facebook and Twitter, there is a tremendous benefit to having your Facebook status updates and tweets displayed automatically on your Web site. We know how to set this up the right way for you.

There are many other uses and benefits of Social Media Integration, particularly when coordinated with your site design and other marketing efforts. Contact us for a consultation.

A blog is a valuable feature to have on your Web site.

Integrating a blog with your Web site, when done correctly, provides a forum for you to communicate with the masses quickly and easily without being limited to sound bytes like on social media.

In addition, spending just a few minutes blogging every day adds rich content to your Web site and can greatly aid the SEO process. (Remember, SEO is an absolutely essential marketing technique.)

Like the blog set up, blogging must be done correctly for it to be effective. We also provide blogging services as part of our ongoing marketing packages.

Local SEO is essential to ensure your site is found by people seeking a professional using mobile devices.

When mobile users do a search, results are displayed based on their current location.

The results displayed to person who is using a mobile device such as a smart phone or tablet may be drastically different than the results shown to someone using a desktop in the same physical location. This can be attributed to SEO vs. Local SEO. Some Web developers optimize their clients' sites for mobile users, and some don't.

Our experts will ensure that your site is optimized for both standard SEO and Local SEO.

This is a very important marketing component for firms.

Maps Optimization culminates in your firm being displayed at or near the top of the Maps results when people in your vicinity are looking for a professional with your area of expertise on major search engines like Google, Yahoo, and Bing.

The Maps results are often very different than standard organic search results. Having top listings in both is important.

Our experts will ensure that you are listed properly in the Maps results.

Search Engine Optimization (SEO), Maps Optimization, and Local SEO are subsets of Search Engine Marketing (SEM).

While the goal of SEO, Maps Optimization, and Local SEO is to take full advantage of the organic (free) listings that major search engines like Google, Yahoo, and Bing provide to all Web sites, it is important to keep in mind that search engines make their money by charging businesses for advertising.

Combining SEO, Maps Optimization, and Local SEO with a paid SEM campaign is a winning strategy that will enable you to reach the maximum number of potential clients. We are adept at all of these techniques. In addition to SEO, Maps Optimization, and Local SEO, we can create, deploy, and manage a paid SEM campaign for you. We will ensure that the right ads are displayed to the right people at the right time to maximize the effectiveness of your campaign.

Listings in certain Web directories can help direct prospective clients to your Web site. These include sites like Yelp and several Yellow pages sites. Directories which are locality specific can also be very helpful.

In addition to bringing prospective clients to your site directly, when done correctly, some of these listings can also aid in the absolutely essential SEO process.

Integrating your Web site with Facebook and Twitter will serve you well. When a visitor "likes" your Web site, everyone on that person's friend list will see it. That means free advertising for you.

But integrating your Web site with social media sites is just the tip of the iceberg. Facebook and Twitter can be utilized for additional, valuable marketing.

We are experts at making social media work for you.

Email marketing, when done correctly, is one of the most effective marketing methods available.

When you send an email to someone who didn't request or authorize communication from you it's called SPAM. Don't SPAM. It's unethical and can cause serious repercussions if you are caught doing it, not to mention you will not make a positive impression on the people you are SPAMMING.

Avoid purchasing or renting what some unscrupulous marketers call "opt-in lists." If you email to people on those lists, you are SPAMMING. The only way for someone to "opt-in" to YOUR list is to sign up on YOUR Web site.

You can and should send email to the people who opt-in on your Web site. Email marketing must be done correctly. Let our experts put together a winning email marketing campaign for you.

Blogging can add rich content to your Web site, and can greatly enhance your site's reach.

When done correctly, a blog on your Web site provides a method for you to communicate to the masses quickly and efficiently without being limited to mere samples on social media. If you spend a little bit of time every day blogging, you can add rich content to your Web site. Over time, this can greatly enhance your site's reach by contributing to SEO efforts. The key is to do it correctly.

We provide daily, weekly, and monthly blogging services as part of our ongoing marketing services.

We provide Enterprise Level Managed Hosting to professionals and firms. This means we take care of EVERYTHING regarding your Web site and overall online presence. This allows you to spend your time practicing your trade and servicing your clients, not worrying about your Web site.

Beware of cut-rate offers from bargain basement Web Hosting companies! Your online presence involves so much more than simply hosting your site. Discount hosting companies usually don't tell you about all the additional costs like email, storage, data transfer, bandwidth, tech support, script troubleshooting, server software changes, and all the add-ons needed to maintain your online presence effectively. Some companies advertise ultra-low rates, but you end up paying hundreds of dollars per month once you obtain all the services you need.

Ecommerce doesn't nickel and dime its clients. Our hosting includes ALL of the services you need in order to keep your Web site up and running, yet it's very affordable.

Your business is dependent on lead generation, whether you realize it or not.

Without effective lead generation, then you don't get new clients, and your business dies.

In the 21st century, lead generation is 99% Internet-based.

Why?

Because the Internet is where 99% of all people go when they are looking for a service professional.

Without a quality Web site that can effectively generate leads, then your business is in serious trouble.

Without high profile exposure on major search engines like Google, Yahoo, and Bing, then your Web site is almost completely useless.

We will make sure your business succeeds, online and offline.