Submitting your Web site to the major search engines is the first step of the Search Engine Optimization (SEO) process.
A submission is a way of letting a search engine know that you want your site listed in its index. An index is a listing of all of the Web sites that have been submitted to AND accepted by a particular search engine.
If the search engine accepts your submission, it sends out its spider (also known as a crawler or bot). A spider is a software program that downloads the Web site and hunts for keywords and keyword combinations.
The search engine then uses a sophisticated mathematical formula (called an algorithm) to rank your Web site for every conceivable keyword that a person might search for.
The algorithms that search engines use to rank your Web site encompass hundreds of different criteria. Sites which are not optimized for a particular keyword or keyword combination, based on a specific engine's algorithm, will not be awarded a high ranking by that engine for that keyword or keyword combination.
Properly done optimization will ensure that your Web site has the highest visibility to your potential customers on the Internet.
Contact us today for a free consultation!
|
|